B2B Marketing
This article provides a practical explanation of B2B marketing. After reading, you’ll understand the basics of this powerful marketing discipline. What is B2B marketing? B2B marketing, or...
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Regression Analysis
This article provides a practical explanation of Regression Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is Regression Analysis? Regression Analysis is a...
View ArticleB2C Marketing
This article provides a practical explanation of B2C marketing. After reading, you’ll understand the basics of this powerful marketing discipline. What is B2C Marketing? B2C marketing, or...
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BTC model
This article provides a practical explanation of the BTC model. After reading, you will understand the basics of this powerful marketing tool. What is the BTC model? The acronym BTC stands for: Brand,...
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Brand Asset Valuator (BAV)
This article provides a practical explanation of Brand Asset Valuator (BAV). After reading, you will understand the basics of this powerful branding tool. What is Brand Asset Valuator (BAV)? A quality...
View ArticleRetail Management
This article provides a practical explanation of retail management. After reading, you will understand the basics of this powerful marketing tool. What is Retail Management? Retail management is about...
View ArticleRelationship Marketing
This article provides a practical explanation of Relationship Marketing. After reading, you will understand the basics of this powerful marketing tool. What is Relationship Marketing? Nowadays it is...
View ArticleBrand Leadership
This article provides a practical explanation of brand leadership. After reading, you will understand the basics of this powerful marketing tool. What is Brand Leadership? Brand leadership refers to...
View ArticleMystery shopping
This article explains the term mystery shopping in a practical way. After reading this article you will understand the definition and the basics of this powerful field-based marketing research tool....
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SIVA model
This article provides a practical explanation of the SIVA model. After reading, you will understand the basics of this powerful marketing tool. What is the SIVA model? Customers more or less justify...
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6W Model by Ferrell
This article provides a practical explanation of Ferrell’s 6W model. After reading, you will understand the basics of this powerful marketing tool. What is Ferrell’s 6W Model? Ferrell’s 6W model is a...
View ArticleProduct Management
This article provides a practical explanation of the term product management. After reading, you’ll gain a better understanding of the marketing of a product’s entire life cycle. The goal of product...
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Buy Sell Hierarchy
This article provides a practical explanation of the Buy Sell Hierarchy method. After reading, you’ll have a better understanding about how you can judge your current situation and where you want it to...
View ArticleLinkbuilding
This article provides a practical explanation of linkbuilding. After reading, you will understand the basics of this powerful marketing tool. What is linkbuilding? Linkbuilding is the activity of...
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EPRG Framework
This article explains the EPRG Framework in a practical way. After reading, you’ll understand the basics of this powerful marketing tool. What is the EPRG Framework? EPRG stand for Ethnocentric,...
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Search Engine Advertising (SEA)
This article provides a practical explanation of Search Engine Advertising (SEA). After reading, you’ll understand the basics of this powerful marketing tool. What is Search Engine Advertising (SEA)?...
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Market Analysis
This article provides a practical explanation of Market Analysis. After reading, you’ll understand the basics of this powerful marketing tool. What is a Market Analysis? A Market Analysis is a...
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Consultative Selling
This article provides a practical explanation of consultative selling. After reading, you’ll understand the basics of this powerful marketing tool. What is Consultative Selling? Consultative selling is...
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Concept testing
This article provides a practical explanation of concept testing. After reading, you’ll understand the basics of this powerful marketing tool. What is Concept Testing? Concept testing is the process of...
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Kapferer Brand Identity Prism
This article gives a practical explanation of the Kapferer Brand Identity Prism. After reading, you’ll understand the basics of this powerful marketing tool. What is the Kapferer Brand Identity Prism?...
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